Located at 1775 Broadway between West 57th and 58th Streets – just to the south of Central Park – 3 Columbus Circle is a historic, 26-story tower that has remade itself for the discerning 21st-century commercial tenant. The 770,000-square-foot building – which was designed originally by Shreve, Lamb and Harmon – dates from 1927. But after a recent $90 million capital program – spearheaded by the international architectural firm Gensler – Three Columbus Circle now has much more in common with Midtown’s Class A commercial building stock than ever before.
Gensler’s design specified a new, high-performance glass curtain wall system that features low-e glazing with extruded aluminum framing, boosting both overall energy performance and the tower’s impressive Midtown and Central Park views. Setbacks now feature clear glass handrails – also preserving tenant views from the interior and retail storefronts boast oversized floor-to-ceiling windows. Three Columbus Circle’s lobby and elevator cabs have also been extensively redesigned and configured.
In late 2011, the advertising firm Y&R (part of the Young & Rubicam division of London-based global media company WPP) reached a deal with owners the Moinian Group to move its offices into the tower after 85 years at 285 Madison Avenue. The deal was an important one for Moinian after it likely saved Three Columbus Circle from demolition in 2010 by fending off a challenge from Related to take control of the tower after obtaining a $140 million equity infusion from SL Green. Y&R – along with other WPP entities from 285 Madison Avenue, including Blast Radius, BrandBuzz, and ZAAZ – will move into nearly 340,000 square feet at Three Columbus Circle in mid-2013.
3 Columbus Circle also shares some history with perhaps New York City’s most acclaimed commercial green office building – the Hearst Tower, just around the corner. Both towers were built right before the Great Depression as low-rise buildings designed to support larger office towers at some point in the future. Unlike the Hearst Tower – whose podium stalled for nearly 80 years – 3 Columbus Circle rose quickly in 1927 after topping off in 1923 as the three-story Colonnade Building, designed by William Welles Boswoth.
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3 Columbus Circle Building Details
- 3 Columbus Circle, New York, New York
- Submarket :
- Columbus Circle
- Certifications :
- LEED–EB: OM, Silver (Registered)
- Stories :
- Square Footage :
- 720,000 square feet
- Owner :
- The Moinian Group; SL Green
- Architect :
- Shreve, Lamb, & Harmon
- Year Built :
- Notes :
- Typical tower floor plates of 11,000 square feet; renovated lobby includes backlit, frosted–glass walls, brushed bronze wall accents & white marble floor.